I’ve worked across very different kinds of environments — often far from each other in both culture and incentives.
Early on, that included technical and operational roles in media and television, working behind the scenes in post-production and broadcast environments in Denmark and Sweden. Later, it took me into a very different setting: working directly with people as a certified personal fitness trainer, running my own practice in Cabo San Lucas, Mexico.
Over time, my work became increasingly location-independent. I spent many years based in Mexico, working online across affiliate marketing, partnerships, and performance-driven business models — first as an independent affiliate, and later in management and network-level roles. More recently, that work has continued while living across parts of Asia.
That work continues today, primarily in advisory and strategic roles within digital and performance-driven businesses.
There isn’t a straight line connecting these roles or places, and I don’t try to pretend there is. What connects them is exposure to different systems, incentives, pressures, and definitions of success.
Seeing how work functions across such different contexts makes certain patterns hard to ignore. Some ways of working quietly create freedom and resilience over time. Others require constant urgency just to maintain momentum.
My interest in business, independence, and long-term work grew out of those observations. I’ve become less interested in tactics and more interested in structure — in how incentives shape behavior, how short-term optimization creates fragility, and how optionality is either preserved or slowly eroded.
What I value most now are forms of work that compound without constant pressure: businesses that can adapt without panic, decisions that don’t close future doors, and systems that support a life rather than quietly consume it.
This site exists as a place to hold that perspective. Not as a story to perform or a framework to sell — but as a stable reference point for how I think about work, independence, and long-term systems.
I document parts of my life and travel elsewhere, which sits alongside — but separate from — the focus here, and is collected in my nomad and media work.
If you’re here, it’s likely because you’re navigating similar questions around work, direction, or sustainability. Those tend to be the conversations I’m most interested in.
Working together
If parts of this resonate, I occasionally work with founders, teams, and independent operators on questions of growth, structure, and long-term direction — primarily within digital and performance-driven businesses.
That work is intentionally limited in scope and availability, and typically takes the form of advisory, strategic review, or short-term engagement rather than execution.
If you’d like to explore whether there’s a fit, you can read more here:
→ Work with me
Martin