Affiliate management and growth strategy for established digital businesses
I’m Martin Gram. I help businesses build and manage affiliate programs, understand why performance has changed, and decide what to do next.
I started as a publisher in 2008, building and monetizing my own websites. Since 2022, I’ve worked on the brand and network side, progressing from Affiliate Manager to Network Lead, working across several brands.
That background gives me a practical understanding of what makes publishers promote an offer and what makes those partnerships profitable for the brand.
Affiliate Program Management
You may have a program that needs attention, need someone to manage it, or want help building an internal team.
I offer three ways to work together:
- Affiliate Program Audit: A review of your program, with findings, supporting data, and recommendations on what to address first.
- Managed Affiliate Program: Ongoing recruitment, partner relationships, activation, and performance reporting.
- Build + Handover: Help setting up or restructuring the program, documenting how it works, and training your team to run it.
I mainly work with established small and midsize brands whose products are already selling. I can manage the program directly or support the people you already have.
Explore Affiliate Program Management
Broader strategic support
I also work with founders and leadership teams on specific questions about growth and monetization.
A business might depend too heavily on one traffic source, struggle to understand why acquisition costs are rising, or need to reconsider how it works with publishers and partners.
I help examine the numbers, the incentives, and the way the business operates so we can identify what needs to change.
My ongoing research and writing also cover how AI-driven search and discovery affect publishers and brands.
Before we start an advisory project, we agree on the question you need answered and what you’ll receive.
How we work together
You work directly with me.
We start with a short conversation about your business, the problem you want to address, and the people available to help with the work.
Before starting, we agree on the scope, fee, deliverables, and responsibilities. If you need additional help with research, creative production, or technical work, we identify that upfront.
Some projects end with an assessment and recommendations. Others include ongoing management or training your team to take over. We agree on an arrangement that fits your needs and the work I can realistically take on.
I work independently and take on a small number of clients at a time.
Get in touch
Tell me about your business, what you need help with, and whether you’re looking for a review, ongoing support, or help building a team.
Or email me directly at me@martingram.com.