An independent point of view
Looking closer
at a changing
world.
I’m Martin Gram. I write about how people, businesses and cultures adapt when the world around them changes.
Sometimes that starts with AI. Sometimes with a conversation, a working day, or a walk through a market.
01 / The journal
Latest Thinking
Essays, field notes and observations.
Different subjects. A continuing inquiry.
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The Law of Procrastination: Why Signups Are Not Progress
Read article: The Law of Procrastination: Why Signups Are Not ProgressI’ve been thinking about signups lately. Not just affiliate signups. Signups in general. We tend to treat them…
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AI May Not Want Control. We Do.
Read article: AI May Not Want Control. We Do.We humanize our dogs. We give them Instagram accounts. We imagine what they’re thinking. We dress them up,…
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I Thought I Had Too Many Interests
Read article: I Thought I Had Too Many InterestsFor years, I thought I had a focus problem. Affiliate marketing. Business. AI. Travel. Photography. Fitness. They looked…
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Prompting Didn’t Start With ChatGPT
Read article: Prompting Didn’t Start With ChatGPTWe’ve Been Prompting Computers for More Than 40 Years. We Just Didn’t Call It That. I grew up…
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AI Voices, Cloned Faces, and the Return of Authenticity
Read article: AI Voices, Cloned Faces, and the Return of AuthenticityOver the past few months, I’ve noticed something interesting. The better AI becomes at creating convincing content, the…
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The Return of Friction
Read article: The Return of FrictionOver the past few months, I’ve started noticing something I wasn’t expecting. Not in technology. In people. The…
Some thoughts take a different shape. Read the reflections.
02 / Following the threads
Explore the Thinking
The subjects change.
The interest in what’s underneath them stays.
01AI & DiscoveryTechnology, trust and how we find things.
02Business & SystemsIncentives, decisions and the work behind results.
The Law of Procrastination: Why Signups Are Not Progress
03Creativity & ObservationAttention, making things and being there.
04Independence & WorkChoice, responsibility and a life that fits.
The Most Valuable Asset You Can Build Isn’t Money. It’s Optionality.
Or choose a form:EssaysField NotesNotesReflections
03 / Beyond the page
Independent Projects
Other ways of exploring
the same world.
Places & people
Nomad Over 50
Travel, lived experience, and observations about the places we pass through and the people who make them.
Strength & aging
OldGuysFit
Fitness, strength, and the practical experience of living in an aging body.
A visual notebook
YouTube
Video storytelling and travel observations. Places, people, and ordinary moments recorded as I encounter them.
04
In progress
An ongoing experiment
Agent Niche Lab
An ongoing experiment in building and operating digital businesses using AI agents, automation, and new approaches to online business.
04 / Putting experience to work
Work With Me
I also work with businesses on the practical questions behind an affiliate program: who joins, what gets them started, and what helps the partnership last.
Affiliate Program Audit Managed Affiliate Program Build + Handover
05 / The person behind the writing
About Martin
I’ve spent more than 20 years in affiliate marketing, digital business, growth and online monetization.
That work has taught me to pay attention to the gap between what people expect and what actually happens. Travel, photography and independent projects keep giving me reasons to look again.
This is where I put those observations into words.