This is where I’d go deeper and make it a Martin Gram field note rather than an affiliate tutorial. Suggested structure: Opening Observation “Every week I speak with affiliates planning their next website. Many are still asking the same question: ‘What keyword should I target?’ Increasingly, I think that’s the wrong question.” The Great Shift
The Future Of Affiliate Marketing Belongs To People, Not Websites Read More »
The core observation For most of the history of the internet, content was scarce. If you wanted to learn something: The bottleneck was creation. Today the bottleneck is something else. Content is abundant. Attention is scarce. Trust is scarce. Credibility is scarce. Consistency is scarce. Experience is scarce. That changes what content is for. I’ve
How I Would Create Content In 2026 Read More »
Google’s May 2026 Core Update appears to have finished rolling out. As usual, the SEO world immediately started looking for winners and losers. Traffic gains. Traffic losses. Ranking volatility. The next strategy. The next adjustment. I’ve spent enough years in affiliate marketing and digital publishing to understand why. Visibility matters. Traffic matters. Revenue matters. But
The May Update Isn’t the Story: What It Reveals About AI Discovery Read More »
A few days ago, I was walking through Bac My An Market in Da Nang, Vietnam. An ordinary local market. Vegetables. Fish. Clams. Oysters. Cash changing hands. People going about their daily routines. Nothing particularly remarkable on the surface. But standing there, looking down at the different stalls, I was reminded of something I’ve been
What a Market in Da Nang Reminded Me About Systems Read More »
For years, the internet rewarded reinvention. New niche.New platform.New strategy.New identity. You could disappear for six months, come back with a different tone, a different business model, and start over again. In some ways, the internet almost encouraged it. But I think something is changing now. Not just because of AI. But because both people
Stability Is Starting to Matter Again Read More »
A lot of people still treat AI as a content tool. A faster way to write articles.Generate posts.Scale output.Automate publishing. But I think the bigger shift is happening somewhere else entirely. AI is becoming part of the infrastructure layer of discovery itself. The question is slowly changing from: “How do we create more content?” To:
The Internet Is Starting to Rank Coherence Read More »
For a long time, the internet rewarded structure more than identity. If you understood SEO well enough, you could build traffic almost mechanically: Find search intent. Create pages. Optimize keywords. Build links. Scale production. And to be fair, a lot of affiliate businesses were built successfully on exactly that model. But I think AI-driven discovery
The Shift From Web Pages to People Read More »
Most people don’t drift because they lack information. They drift because they never build a center strong enough to hold direction once the noise starts pulling at them. And right now, the noise is everywhere. The internet rewards reaction. React fast enough, and you can stay visible for a while. But visibility and direction are
The Internet Rewards Reaction. Real Life Requires a Center. Read More »
I’ve been thinking about whether location should become part of the writing. Not as travel context.Not as lifestyle signaling. But as part of the observation itself. Most analysis online feels strangely detached from place. As if everything is written from the same room. The same desk.The same environment.The same assumptions. Even when talking about change.
Field Note – Sidermen, Bali Read More »
For years, businesses could grow despite weak foundations. You could rank pages with SEO tactics.Run paid ads to compensate for poor messaging.Use affiliates to scale inconsistent offers.And publish enough content to create the illusion of authority. That era is fading. AI doesn’t just reward visibility.It rewards confidence. Systems like Google, OpenAI’s ChatGPT, Google Gemini, and
In Search – The Trust Layer Is Becoming the Strategy Read More »