Walking along a beach in Bali this morning, the sand wasn’t just sand. Plastic bottles. Food wrappers. Shampoo containers Fragments of packaging mixed in with seaweed. Bali didn’t produce most of it. Ocean currents move debris across countries and coastlines until it collects somewhere visible. The system carries it. The same thing happens in digital […]
What Ocean Currents and AI Discovery Have in Common Read More »
Location: Da Nang, Vietnam — late evening Context: First LLM visibility audit (Creatine category) Status: Observational I expected it to behave like SEO. Keyword mapping. Intent clustering. Ranking logic. Instead, the model ignored most of that. It wasn’t looking for optimized pages. It was validating who deserved to be referenced. That was the first shift.
The First LLM Audit Broke My SEO Brain Read More »
Most decisions are made in what I think of as vacation mode. In vacation mode, novelty does the heavy lifting.Energy is high. Friction is invisible. Everything feels workable because nothing has repeated enough to test it. This isn’t limited to travel.People choose jobs this way. Roles. Cities. Partnerships. Even identities. Vacation mode is seductive because
Vacation Mode vs Operating Mode Read More »
Location: Da Nang, Vietnam — desk, late eveningContext: Reviewing January 2026 search behavior shifts (GEO, experience signals)Status: Observational Short version:AI images are not banned.Google is not “penalizing” sites for using them.But perfect images are increasingly a liability for experience-led brands. With the latest Google Authenticity core update, the bias has shifted—from polish to presence. 1.
AI Images, “Imperfect” Photos, and Why Experience Is Quietly Winning (2026) Read More »
Location: Da Nang, Vietnam — desk, late eveningContext: First LLM audit (creatine category)Status: Observational I went into the weekend assuming that if a product worked, AI systems would eventually recommend it. That assumption didn’t survive first contact. What I noticed instead was that efficacy barely entered the conversation. Creatine is one of the most researched
On Why “Good Products” Don’t Get Recommended by AI Read More »