How I got here

My working life hasn’t followed a particularly straight line.

I started out in technical and operational roles in media and broadcasting in Scandinavia. Later, I moved to Mexico, where I worked as a certified personal fitness trainer and ran my own practice.

Over time, my work moved increasingly online, into affiliate marketing, partnerships, monetization, and helping digital businesses grow.

Today, I work as Network Lead at FanFuel, drawing on years of experience in affiliate marketing and performance-driven businesses.

Living abroad has been another constant. I spent many years in Mexico before returning to a more nomadic way of life, traveling and living around Asia.

Different countries, different jobs, different environments. Each has given me another perspective on how people live, work, make decisions, and adapt.

What I’m paying attention to

I’m interested in business, technology, AI, and how the systems we build influence our decisions.

Sometimes that means looking at affiliate economics, why a seemingly sensible business decision produces unexpected consequences, or how AI is changing the way people discover information.

Other times, it’s something completely different.

I might spend an evening watching fishermen prepare their boats in Thailand, wondering how the operation works, what it costs to run, and how the economics of fishing actually work. I might come away with more questions than answers.

Or photograph a few people washing dishes on a Bangkok sidewalk on a rainy evening.

Not everything needs to become a business lesson or lead to a conclusion. Sometimes I’m simply interested in understanding what I’m looking at.

Photography, writing, and making videos for YouTube have become increasingly important parts of my life. I enjoy documenting ordinary moments, exploring unfamiliar places, and questioning the assumptions I carry into them.

Sometimes that becomes a photograph, sometimes a video, and sometimes a longer piece of writing. The format matters less to me than the observation itself.

I’ve also become more interested in the difference between how things are presented and how they actually work. That applies just as much to marketing and technology as it does to travel and everyday life.

An independent way of working and living

I’ve spent much of my adult life living outside my home country, and independence has become increasingly important to me.

Not just the freedom to travel, but the ability to choose how I spend my time, what I work on, and what deserves my attention.

I’m interested in building businesses and projects that support a life rather than consume it.

That doesn’t mean avoiding responsibility or constantly chasing the next destination. It means making room for work, curiosity, creativity, and a life that continues to evolve.

MartinGram is where these interests come together.

I write about digital business, AI, systems, and the changes I’m noticing. I also share photography, field notes, and occasional observations that don’t fit neatly into any particular category.

At Nomad Over 50, I explore another side of that curiosity: what it’s actually like to live and move between places, particularly as you get older, once the novelty and polished travel images give way to everyday life.

I don’t think every observation needs an answer. Sometimes noticing something and asking a better question is enough.

Working together

Alongside my independent projects, I work with businesses on affiliate marketing, growth strategy, partnerships, and monetization.

My experience includes both strategic advisory work and the practical realities of building and managing affiliate programs.

I’m selective about the projects I take on, but I’m always interested in conversations where my experience might be useful.

→ Work with me

You can also find me on LinkedIn.

Martin