Work With Me
Affiliate Marketing, Growth Strategy & Digital Business Advisory
I help established digital businesses build stronger affiliate programs, improve their growth strategies, and make better decisions about how they acquire customers and generate revenue.
Sometimes that means taking responsibility for an affiliate program. Other times, it means stepping back, examining how a business operates, and identifying opportunities or problems that aren’t immediately obvious.
I’ve worked in affiliate marketing since 2008, starting as a publisher building and monetizing my own websites.
Since 2022, I’ve worked on the brand and network side, progressing from Affiliate Manager to Network Lead across several brands.
Having worked on both sides of the relationship, I understand the economics from different perspectives. Brands need profitable customer acquisition. Publishers, affiliates, and content creators need commercial reasons to promote an offer.
A program has to work for both sides if it’s going to be sustainable.
My broader experience also covers digital growth, monetization, partnerships, online business models, and the changing ways people discover information.
I offer two main ways to work together.
Affiliate Program Solutions
For businesses that want to build, improve, or actively manage their affiliate channel.
Affiliate marketing is more than recruiting partners and setting commission rates. It involves understanding how publishers operate, what motivates them to promote an offer, and how the program fits into the wider economics of the business.
Depending on your needs, I offer three types of engagement.
Affiliate Program Audit
For businesses with an existing affiliate program that needs an independent review.
I examine the program’s performance, partner mix, commission structure, recruitment and activation processes, and the commercial factors influencing results.
The objective is to understand what’s working, what’s holding the program back, and which changes are likely to matter most.
You’ll receive an assessment supported by findings and prioritized recommendations.
Managed Affiliate Program
For businesses that need someone to manage and develop their affiliate program.
This can include partner recruitment, relationship management, activation, promotional planning, performance monitoring, and reporting.
The focus is on developing productive partnerships and improving the commercial performance of the channel, rather than simply increasing the number of affiliates registered.
Depending on the scope, I can manage the program directly or work alongside an existing internal team.
Build + Handover
For businesses looking to establish a new affiliate program or restructure an existing one.
I help develop the program’s commercial structure, operational processes, recruitment approach, and reporting framework.
The work also includes documentation and knowledge transfer so your internal team can take over ongoing management.
The goal is to build something that works without creating unnecessary long-term dependence on an outside consultant.
Growth & Strategic Advisory
Not every growth problem can be solved by recruiting more affiliates, increasing advertising budgets, or introducing another marketing tool.
Sometimes the problem is structural.
A business may be overly dependent on one acquisition channel. Its incentives may encourage decisions that improve individual departments’ numbers while weakening the wider operation. Or a revenue strategy that worked for years may no longer fit the market.
I work with founders, owners, and leadership teams to investigate these kinds of questions and develop practical recommendations.
My work in this area covers several connected disciplines.
Growth Architecture & Monetization
Looking at how a business acquires customers, generates revenue, and manages the relationships between its different growth channels.
This can involve examining acquisition economics, channel dependence, monetization models, operational incentives, and the consequences of proposed strategic changes.
The focus is on identifying opportunities, weaknesses, and tradeoffs before committing additional resources.
Affiliate & Partnership Strategy
Evaluating how businesses work with publishers, content creators, affiliates, and other distribution partners.
This may include reviewing partnership economics, exploring new traffic and distribution opportunities, developing commercial models, or assessing whether existing incentives support the results the business wants.
The objective is to develop partnerships that make commercial sense for everyone involved.
AI Discovery & Digital Visibility
Search and online discovery are changing as AI becomes more involved in how people find information, evaluate options, and make decisions.
I research and analyze how these changes affect publishers, brands, traffic acquisition, and digital visibility.
For businesses, this can involve assessing their exposure to changes in search and discovery, examining their existing digital presence, and identifying areas that deserve further investigation or adaptation.
This is strategic analysis and guidance, not a promise of rankings, AI citations, or guaranteed visibility.
How We Work Together
You work directly with me.
We begin with a conversation about your business, what you’re trying to achieve, and the challenges you’re facing.
Sometimes the problem is already clearly defined. Other times, part of the initial work is figuring out where the real issue lies.
Before starting, we agree on the scope, responsibilities, deliverables, timeline, and fee.
Some engagements involve an independent assessment and recommendations. Others involve building a program, implementing specific changes, managing an affiliate channel, or supporting an internal team.
I work independently and take on a limited number of engagements at a time.
I’m not trying to become another department inside your business. My role is to contribute experience, independent judgment, and practical support where it can make a meaningful difference.
Get in Touch
If you’re looking for help with an affiliate program, evaluating a growth opportunity, or trying to understand a business problem that isn’t easily explained by the numbers, I’d be interested in hearing about it.
Tell me a little about your business, what you’re working on, and where you think I might be able to help.
Or email me directly at me@martingram.com.