I’ve been thinking about signups lately. Not just affiliate signups. Signups in general. We tend to treat them as progress. Someone applies. Someone joins. Someone buys. Someone says yes. A number goes up, so it feels like something happened. And technically, something did. But I’m not sure it happened where we think it did. I
The Law of Procrastination: Why Signups Are Not Progress Read More »
When I was younger, I thought wealth was the goal. Over time, I realized that wealth is only valuable because of what it creates. Choice. The ability to say yes. The ability to say no. The ability to leave. I’ve come to believe that the most valuable asset you can build isn’t money itself. It’s
The Most Valuable Asset You Can Build Isn’t Money. It’s Optionality. Read More »
A strange thing is happening online. The louder the internet becomes, the more valuable observation becomes. Not prediction. Not hot takes. Not trend reports. Pure observation. Every day I see people trying to explain what happens next. What AI will replace. What Google will do. What platform will win. What profession will disappear. Endless predictions.
The Future Belongs to Observers Read More »
When people talk about freedom, they often describe it as the absence of obligations. No boss. No schedule. No commitments. No one depending on you. Not even you depending on you. For a long time, I thought something similar. Like many people, I imagined freedom as a life with fewer responsibilities. Over time, I’ve started
Freedom Is Not The Absence Of Responsibility Read More »
A few days ago, I was walking through Bac My An Market in Da Nang, Vietnam. An ordinary local market. Vegetables. Fish. Clams. Oysters. Cash changing hands. People going about their daily routines. Nothing particularly remarkable on the surface. But standing there, looking down at the different stalls, I was reminded of something I’ve been
What a Market in Da Nang Reminded Me About Systems Read More »
Most decisions are made in what I think of as vacation mode. In vacation mode, novelty does the heavy lifting.Energy is high. Friction is invisible. Everything feels workable because nothing has repeated enough to test it. This isn’t limited to travel.People choose jobs this way. Roles. Cities. Partnerships. Even identities. Vacation mode is seductive because
Vacation Mode vs Operating Mode Read More »