This is where I’d go deeper and make it a Martin Gram field note rather than an affiliate tutorial.
Suggested structure:
Opening Observation
“Every week I speak with affiliates planning their next website.
Many are still asking the same question:
‘What keyword should I target?’
Increasingly, I think that’s the wrong question.”
The Great Shift
Discuss:
- AI Overviews
- ChatGPT
- Gemini
- Collapse of information advantage
- Declining value of generic reviews
Why Experience Matters
Use OldGuysFit as an example:
Not because it ranks.
But because it contains lived experience from a former trainer.
Why Entities Matter
A person.
A reputation.
A point of view.
A body of work.
These are becoming stronger signals than another anonymous affiliate site.
The New Affiliate
The future affiliate looks more like:
- A creator
- A publisher
- A subject matter expert
- A community builder
And less like:
- A keyword collector
- A review-site operator
- A ranking specialist
Closing
“The next generation of successful affiliate businesses may still use SEO.
But I suspect they will be remembered because of who is behind them, not because of where they ranked.”